5 ways to fail in the design process

Wonder why, despite the effort, commitment, and belief in the success of your products or services, you fail to bring them to market? Why don't customers buy them if they are perfect? Take a few steps back and analyze the design process once again. Check if you have taken all the stages into account. Or maybe you've become too attached to your idea and don't want to modify it even if research and test results indicate such a need?

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