3 Key Findings from Testing the World's Leading Checkout Flows

Baymard's large-scale checkout usability research found that the average checkout contains 11.2 form fields. Yet the same checkout usability testing also reveals that most sites can achieve a 20–60% reduction in the number of form fields displayed by default. In this presentation, Baymard will share three key findings from testing the world's leading checkout flows and show you how it can be optimized to decrease checkout abandonment.