Top speaker 2023

Uliana Shchelgacheva

Founder and Behavioral Architect at Phronetic

About

Uliana became a founder to realise her core belief that personal and business success are interconnected and their greater meaning lies in making the world better. Uliana studies behavioral science at the London School of Economics. She is an accomplished certified executive and teams coach and a business trainer, working primarily with late stage startups and large organisations and their leaders. Uliana’s career spans five countries, and in such areas as finance, audit and business development. This multifaceted experience allows Uliana to utilize interdisciplinary approaches in the work of Phronetic. A mother of 2, a runner, Uliana also supports a children’s home, which in her youth, inspired her to do greater good in all we do.

Uliana Shchelgacheva

talks

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2022
Long Lecture
Accessibility & Inclusivity

Designing for Silver Economy - how to ensure the things we design empower and not exploit the ageing population

This talk is about design the behavioral side and the impact of the design on older people. With the increased aging population and the advent of technology, those over 60 might experience a digital divide. From our experience, this divide goes well beyond digital products, inclusive design for the elderly concerns many areas of their lives and experiences.

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Uliana Shchelgacheva

's

workshops

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