Basia Rogoś-Turek

Welcome to our discussion on stakeholder relationships, where we will explore the crucial role of Product and Account Managers in driving business success. By working together harmoniously, Product and Account Managers can ensure that all product and business goals are aligned and achieved.Product management is essential in shaping business relationships by ensuring that products developed and marketed meet the needs and expectations of customers and stakeholders. This has a significant knock-on effect, strengthening business relationships by driving the right outcomes. Account managers are also critical in managing stakeholder expectations, including executives, investors, and business partners. They must understand the big picture and communicate transparently with all stakeholders, ensuring everyone is aligned and working towards the same objectives. Our experience has shown that building honest relationships with clients is vital for achieving business outcomes and delivering the right product outputs. Transparent collaboration between stakeholders, Account and Product Managers is essential for developing lasting relationships and sustainable products. During our discussion, we will draw on real cases from the nomtek digital studio and present insights from both Product and Account Managers' perspectives.Thank you for joining us.

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