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Basia Rogoś-Turek

Product Manager at nomtek

A seasoned Product Manager at nomtek with a background as a former Design manager. For over 14 years, she has been the driving force that seamlessly merges the user world with the world of technology and business. She's the connective tissue that binds strategic and business dots together, resulting in valuable digital products and services. Basia has a wealth of experience under her belt, having co-founded a UX boutique agency before it was in vogue. Her impressive portfolio includes working on a multimillion-dollar interactive product - the Opera browser - for Forbes Global 2000 giants and startups alike. But Basia's contribution to the world of UX doesn't stop there. She's also a co-author of the first best-selling book on UX research in Poland, cementing her status as a thought leader in her field. She's committed to sharing her vast knowledge and experience as a trainer, mentor, and Head of UXD/ Product Design Postgraduate studies at SWPS University

Basia Rogoś-Turek


Long Lecture
Product Strategy

Knock on effect: how product management translates into business relationships

Welcome to our discussion on stakeholder relationships, where we will explore the crucial role of Product and Account Managers in driving business success. By working together harmoniously, Product and Account Managers can ensure that all product and business goals are aligned and achieved.Product management is essential in shaping business relationships by ensuring that products developed and marketed meet the needs and expectations of customers and stakeholders. This has a significant knock-on effect, strengthening business relationships by driving the right outcomes. Account managers are also critical in managing stakeholder expectations, including executives, investors, and business partners. They must understand the big picture and communicate transparently with all stakeholders, ensuring everyone is aligned and working towards the same objectives. Our experience has shown that building honest relationships with clients is vital for achieving business outcomes and delivering the right product outputs. Transparent collaboration between stakeholders, Account and Product Managers is essential for developing lasting relationships and sustainable products. During our discussion, we will draw on real cases from the nomtek digital studio and present insights from both Product and Account Managers' perspectives.Thank you for joining us.

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Basia Rogoś-Turek



September 4-5, 2023
Krakow + online
5th edition

DesignWays is now WaysConf.
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