Top speaker 2023

Alexandra (Gurita) Mihai

Principal Product designer @ UiPath


Alexandra works as a Principal Product Designer at UiPath, designing user experiences for one of the world's most popular tools for automation management. She is an award-winning designer with nearly a decade of experience in this field. Her expertise ranges from designing complex web products to developing UX strategies for products that require a touch of AI. Beyond her design work, she is passionate about sharing her knowledge with others and can often be found mentoring or teaching about the collaboration between designers and developers.

Alexandra (Gurita) Mihai


Power Talk
Inspirations & Mindset

Ethics in Digital Design: Making informed and responsible decisions

In this presentation, we will dive into the topic of design ethics and how it affects the work of designers in the digital world. We will start by defining design ethics and exploring why it is so essential in today's digital design landscape. We will then take a closer look at the different levels of decision-making that designers encounter and the ethical responsibilities and consequences that come with them.We will look at examples of how ethical considerations can impact design decisions and discuss strategies for navigating ethical dilemmas in your work. Moreover, we’ll analyse dark patterns and unethical design practices. Towards the end, we’ll understand how ethical design principles can positively impact user experiences and build trust with users and other stakeholders.By the end of this presentation, you'll come away with practical strategies for implementing ethical design principles in your work and a better understanding of how ethical considerations can enhance the effectiveness of your designs.

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Alexandra (Gurita) Mihai



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