Top speaker 2023

Aleksandra Kowalczyk

UX House Aleksandra Kowalczyk, Senior Product Designer


I am an economist by education, a designer by practice, a psychologist, and an artist by interest. I studied at the Warsaw School of Economics, then graphic design at PJAIT, and now positive psychology at SWPS. I started my adventure in Dentsu worked for large brands such as Pekao SA, Sodexo, Amway, Ferrero, Metlife. After that, I started cooperation with startups, medium-sized enterprises, and corporations, creating tools like cryptocurrency platforms, job search platforms (Bitbay, Expertsender, Euvic). Currently, I design tools for creating mobile games for Boombit.

Aleksandra Kowalczyk


Power Talk
UX Design

How to create a product you don't understand

The subject of the presentation is the creation of products/tools that are intended for a specialized target group. How to conduct conversations and collect requirements, how to gain the necessary knowledge to create a product, how to create a design process and concepts, and finally how to conduct tests with users. How to stimulate the imagination to understand the mechanics of the tool? How to approach a topic that is overwhelming and scary at first, if we do not understand the product from both a technical and practical point of view? How to deal with the project, if you are the only designer on the team? I would like to use the case studies - to create tools for the world of gaming.

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Aleksandra Kowalczyk



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