Top speaker 2023

Alessio Laiso

Staff Designer at Hotjar


Alessio Laiso is a Staff Product Designer at Hotjar. Prior to this, he led user-centred design work in companies including IBM, Zalando and the adidas Group. In addition to his software design work, he has designed fonts like Aleo and Lagu, which have been used by brands like eBay, Amazon, USA Today, and are available on Google Fonts.

Alessio Laiso


Long Lecture
UX Design

Rebel against the bland: moving toward more personable designs

Design systems have become a staple of product design, and product designers have increasingly become systems thinkers. While a systems-led approach can simplify the design process and improve collaboration, it often leads to a decrease in personality in the products we build. Curiosity and exploration get tucked away in favour of a lazier approach, and detaching a Figma component feels like an act of rebellion. This talk explores the challenges of designing products that are not only functional but also both cohesive and unique, with real life examples from companies like Hotjar as well as design students. We will talk about embracing possibilities, and emphasize the importance of learning the rules to then break them.

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Alessio Laiso



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