Designing the very first Generative AI for a PR SaaS can be a challenge. Recently we developed an AI Assistant that helps our users write good quality press releases. I will share our process of designing Generative AI - starting from defining business requirements and hypotheses, then going through the design process and colaboration with other stakeholders, ending on what went well and what didn’t. I will also share some tips and tricks for designers - how to navigate through the unknowns around AI and how to design when good practices are not yet set.

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